GENERAL TIRE

ANYWHERE IS POSSIBLE
GT Logo White.png

THE ASK

Every fisherman has a truck and trailer for their boat, but how do you market tires to them, in a creative way, that’s not boring?

This is why we produced a docu-series featuring some of the tip fishing pros in the world, displaying the life of a professional bass angler, while showing great visuals and product placement for GT.

The goal was to both entertain their outdoorsmen audience and raise awareness about the GT brand at the same time.  

THE RESULTS

A successful series of videos that have been viewed and enjoyed by thousands of outdoorsmen around the world, and have raised awareness for the GT brand in the fishing industry - and industry where every consumer drives a truck and trailer, which need tires! 

PROJECT: ROAD TO REDCREST

ROAD TO REDCREST 
EPISODE 2

ROAD TO REDCREST 
EPISODE 1

ROAD TO REDCREST 
EPISODE 3

Say goodbye to 
expensive video that doesn’t work.