Every fisherman has a truck and trailer for their boat, but how do you market tires to them, in a creative way, that’s not boring?

This is why we produced a docu-series featuring some of the tip fishing pros in the world, displaying the life of a professional bass angler, while showing great visuals and product placement for GT.

The goal was to both entertain their outdoorsmen audience and raise awareness about the GT brand at the same time.